What to Expect from a Custom SEO Audit and Strategy Session
If you’re curious about how search engines like Google decide which websites show up first, you're not alone. Many people aren’t sure where to start with improving their website's rankings. That’s where a custom SEO audit and strategy session can help.First, let’s clear something up. There’s a difference between custom SEO services and pre-packaged plans. If you're wondering which is better, take a look at this helpful post: https://securitysenses.com/posts/custom-seo-services-vs-pre-packaged-plans-what-works-best. It compares both options in a simple way, so you can see what might fit your needs better.
Now, back to what actually happens during a custom SEO audit and strategy session.
The audit part is like a check-up for your website. Someone will look at how your site is doing behind the scenes. They’ll check things like how fast your pages load, whether your site works well on phones, if search engines can find all your pages, and if the content makes sense. Think of it as checking under the hood of a car—it helps find little issues before they turn into big problems.
After the audit, the strategy session is where the real planning starts. Based on what the audit shows, you and the SEO expert will talk about what steps to take next. Maybe your site has broken links or you’re using the same keywords too often. Or maybe your pages need better headlines and simpler wording. Whatever it is, you'll get a clear idea of what actions to take.
What’s great is that this isn’t a cookie-cutter plan. It’s made for you, based on your website and your goals. Whether you're running a small local shop or a growing blog, the strategy focuses on what matters to you.
Expect to come away with a to-do list, some helpful tools, and better ideas for how people can find your website more easily. And don’t worry—most good SEO specialists will explain everything in plain English, so you’re not left scratching your head.
In short, a custom SEO audit and strategy session helps you know where your site stands and what you can do to make it better. It’s a smart first step if you want to grow online without guessing your way through it.